The screen on the right depicts the same email in dark mode. The screen on the left displays the email with the dark mode setting turned off. The image above details two screens with the dark mode off and on. This resource performs tests on over 70 email clients, including dark mode simulations.Īn email may look great with the dark mode setting turned off, but tests using Litmus indicate that elements of the University email template are affected in dark mode.Ĭaption: The difference between dark mode on and off, colours invert
To combat it, the best way to test and check emails, is through an email optimisation tool, like Litmus.
even the age of the device can cause a problem. each email client and the operating system will render emails differently. There are a few key challenges in implementing dark mode. What are the challenges in fixing dark mode setting? Basically, we need to ensure we’re meeting user needs in their own context, in the right place, at the right time. 
With such high adoption of this setting, we need to ensure our email communications are readable, on-brand and error-free.
Email Clients – Gmail, Apple Mail, Outlook. PC and laptop operating systems – Windows and Apple macOS. All users can activate the setting system-wide or through an application. The dark mode setting is available on mobile, tablet, and PC. It’s not just this age group adopting this setting, 82% of all mobile users now have the setting activated**. With so much time spent online, they use dark mode to relieve eye strain. Gen Z, our target audience, are the first digital natives, constantly connected online and spending over 5 hours a day on their phones*. it can improve content legibility, making it easier to consume content.Ĭaption: Gen Z use dark mode to combat eye strain. 
it reduces screen brightness, saving your battery life. it’s easier on the eyes, reducing digital eye strain. There are good reasons why users choose to set their devices to dark mode: The dark mode inverts the device’s display to a light-coloured typography and UX elements on a dark background. With the introduction of dark mode (night mode, dark theme), users can adopt a dark system-wide appearance.
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